Overview

We are a communications firm dedicated to helping businesses and non-profits capture and keep their target audiences through marketing strategy, public relations and advertising creative. We are especially passionate about helping our clients develop full-circle relationships with their customers, so we developed a program to help make it happen. It’s called PACK , a process that helps our clients
Profile the ideal buyer,
Attract their attention,
Capture their heart, and
Keep them coming back.

Elation360 was founded in 2000 by Tim Brown, a broadcast and live-entertainment producer, announcer, copywriter and composer; and Julie Cook, a marketing strategist, public relations consultant, copywriter, special-event producer and announcer. The two principals are joined by John Stiger, illustrator, designer and web developer; Garrett Todd, sales; and Benjamin Lau, audio engineer and producer. The group also collaborates with outside artists, photographers and designers whose skills match the needs of certain clients.

Services

PACK

A customer-building program created by elation360 for clients who want to capture and keep their target audience through a full-circle relationship. PACK™ identifies the client’s marketing strengths, weaknesses and opportunities for change—with recommended strategies for branding, messaging, public relations, advertising creative and web to achieve a 360 ° relationship with every customer.

Public Relations:

Local, state and national news media and trade media relations, copywriting, special event planning and execution, product launches, and customer-relation tools such as focus groups and employee training for customer relations purposes.

Branding:

Logos, slogans, positioning statements, PR/advertising creative

Marketing Strategy:

Month-by-month advertising and PR planning, costs and execution; media planning and buying

Creative:

Print, TV/DVD, radio, web, jingles

Niche:

Environmental audio systems, narrations and voiceovers, on-hold messaging (music on hold)

Values

Why You Should Choose Us

Experience. Connections. Effectiveness.

We’ve been in the PR/advertising business for 20+ years and work with clients across the country. We have written and produced thousands of commercials, print ads, brochures, videos and more. Having focused most of our work in the West Michigan area, we have built a solid network with community leaders, influencers and vendors for idea exchanges and services that help our clients capture and keep their target audience.

Select Clients

Midlink Business Park:
local, national and trade media relations; special event planning and execution; broker relations

Pfizer Inc.:
Media relations, copywriting, graphic design, marketing strategy, special event promotion

Ashley Furniture HomeStores:
on-hold messaging for franchisees nationwide

Gordon Food Service:
Audio production; on-camera and live event announcing

Kalamazoo Valley Community College:
radio commercial creative; on-hold messaging

Kalamazoo Area Mathematics & Science Center:
special event planning and execution; media relations; brochure; project management

Educational Community Credit Union:
Television and radio campaign creative and production; on-hold messaging; media buying

Jim Powell Photography:
Copywriting

Studio 24 SalonSpa:
Grand opening strategy and execution; media relations; copywriting; graphic design; website design

Pretty Lake Camp:
fundraising video—concept, production and editing

Kalamazoo Communities in Schools Foundation:
copywriting and graphic design

Kalamazoo Regional Chamber of Commerce:
on-hold messaging; special event planning; narration

Oreon:
media relations; copywriting; case studies

West Michigan Business Review:
multi-media for three awards programs

Kalamazoo Gazette:
radio commercial creative and production

Portage Public Schools:
narration for promotional videos

City of Portage:
narration for promotional videos

Exfil:
website design

River Run Press:
multi-media tradeshow presentation

R. Stanley’s Diner & Gourmet Desserts:
Marketing strategy for launch of new restaurant, including branding and positioning; print and broadcast creative and production; website design and narration

Kalamazoo Air Zoo:
Planning and execution for 2003 ground-breaking ceremony; including promotional video; copywriting; graphic design; special event planning and execution