We are a communications firm dedicated to helping businesses and non-profits capture and keep their target audiences through marketing strategy, public relations and advertising creative. We are especially passionate about helping our clients develop full-circle relationships with their customers, so we developed a program to help make it happen. It’s called
PACK™
, a process that helps our clients
Profile the ideal buyer,
Attract their attention,
Capture their heart,
and
Keep them coming back.
Elation360 was founded in 2000 by Tim Brown, a broadcast and live-entertainment producer, announcer, copywriter and composer; and Julie Cook, a marketing strategist, public relations consultant, copywriter, special-event producer and announcer. The two principals are joined by John Stiger, illustrator, designer and web developer; Garrett Todd, sales; and Benjamin Lau, audio engineer and producer. The group also collaborates with outside artists, photographers and designers whose skills match the needs of certain clients.
A customer-building program created by elation360 for clients who want to capture and keep their target audience through a full-circle relationship. PACK™ identifies the client’s marketing strengths, weaknesses and opportunities for change—with recommended strategies for branding, messaging, public relations, advertising creative and web to achieve a 360 ° relationship with every customer.
Local, state and national news media and trade media relations, copywriting, special event planning and execution, product launches, and customer-relation tools such as focus groups and employee training for customer relations purposes.
Logos, slogans, positioning statements, PR/advertising creative
Month-by-month advertising and PR planning, costs and execution; media planning and buying
Print, TV/DVD, radio, web, jingles
Environmental audio systems, narrations and voiceovers, on-hold messaging (music on hold)
Experience. Connections. Effectiveness.
We’ve been in the PR/advertising business for 20+ years and work with clients across the country. We have written and produced thousands of commercials, print ads, brochures, videos and more. Having focused most of our work in the West Michigan area, we have built a solid network with community leaders, influencers and vendors for idea exchanges and services that help our clients capture and keep their target audience.
Midlink Business Park:
local, national and trade media relations; special event planning and execution; broker relations
Pfizer Inc.:
Media relations, copywriting, graphic design, marketing strategy, special event promotion
Ashley Furniture HomeStores:
on-hold messaging for franchisees nationwide
Gordon Food Service:
Audio production; on-camera and live event announcing
Kalamazoo Valley Community College:
radio commercial creative; on-hold messaging
Kalamazoo Area Mathematics & Science Center:
special event planning and execution; media relations; brochure; project management
Educational Community Credit Union:
Television and radio campaign creative and production; on-hold messaging; media buying
Jim Powell Photography:
Copywriting
Studio 24 SalonSpa:
Grand opening strategy and execution; media relations; copywriting; graphic design; website design
Pretty Lake Camp:
fundraising video—concept, production and editing
Kalamazoo Communities in Schools Foundation:
copywriting and graphic design
Kalamazoo Regional Chamber of Commerce:
on-hold messaging; special event planning; narration
Oreon:
media relations; copywriting; case studies
West Michigan Business Review:
multi-media for three awards programs
Kalamazoo Gazette:
radio commercial creative and production
Portage Public Schools:
narration for promotional videos
City of Portage:
narration for promotional videos
Exfil:
website design
River Run Press:
multi-media tradeshow presentation
R. Stanley’s Diner & Gourmet Desserts:
Marketing strategy for launch of new restaurant, including branding and positioning; print and broadcast creative and production; website design and narration
Kalamazoo Air Zoo:
Planning and execution for 2003 ground-breaking ceremony; including promotional video; copywriting; graphic design; special event planning and execution